The Weeknd Named Goodwill Ambassador for United Nations World Food Programme

The Weeknd is now a goodwill ambassador for the United Nations (U.N.) World Food Programme. The announcement was made at a private reception in Los Angeles. As an ambassador, The Weeknd will use his voice and platform to advocate for ending global hunger.

“The U.N. World Food Programme is doing urgent and important work to change and save lives on a daily basis and I feel passionately about addressing world hunger and helping people in need. Our partnership is an authentic extension of all our efforts and intentions to help those in need and bring an end to so much suffering,” The Weeknd said in a statement.

David Beasley, executive director of the United Nations World Food Programme, said, “We are thrilled to welcome The Weeknd to the WFP family. His compassion and commitment to helping the world’s hungriest people is truly inspirational. Every night, 811 million people go to bed hungry, and another 270 million are marching toward starvation. This is just not right and we have got to speak out and act today to save lives. We need everyone to come join our movement to end hunger – it is all hands on deck to avoid a global catastrophe.”

World Food Program USA President and CEO Barron Segar added, “Whether he is performing or speaking out about global hunger, The Weeknd’s voice is powerful and inspiring, only matched by his dedication to helping people around the globe. We are honored that he has joined our mission. He will undoubtedly inspire the next generation of humanitarians in the fight to ensure no man, woman, or child goes to bed hungry.”

Earlier this year, The Weeknd donated $1 million to the United Nations World Food Programme’s relief efforts in Ethiopia following the 

The Weeknd has been a passionate advocate and generous supporter of humanitarian causes throughout his career. Recently, he donated $1 million to the U.N. World Food Programme’s relief efforts in Ethiopia following the deadly violence between the Ethiopian army and the Tigray People’s Liberation Front

Each year, the United Nations World Food Programme provides assistance to over 100 million people in more than 80 countries. For more information, visit


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