Dre confirmed at the time that the collaborative Super Bowl performance “will introduce the next saga of my career”.
With the fixture less than a month away, Pepsi has now shared a dramatic trailer titled ‘The Call’, which was helmed by US director F. Gary Gray (Straight Outta Compton, Law Abiding Citizen, Men in Black: International).
The video is soundtracked by portions of the participating artists’ most iconic tracks: Eminem’s ‘Rap God’, Dre’s ‘The Next Episode’ and ‘Still D.R.E’, Blige’s ‘Family Affair’ and Lamar’s ‘Humble’. It concludes with a snippet of 2Pac‘s ‘California Love’.
During the trailer, we follow the musicians as they make their way to the SoFi Stadium for the Super Bowl in style. Marshall Mathers arrives by plane as Snoop and Dre travel together in a flash classic car. Lamar, meanwhile, turns up on a bike.
F. Gary Gray has previously worked with Dre on the video for his 1994 collaboration with Ice Cube, ‘Natural Born Killaz’. He’s also directed visuals for the likes of Outkast, TLC and Jay-Z.
Todd Kaplan, Pepsi’s VP of marketing, previously explained of the year’s Halftime Show: “Artists like Dr. Dre and Snoop Dogg were at the forefront of the West Coast hip hop revolution, so to be able to bring them back to LA, where it all began alongside Eminem, Mary J. Blige and Kendrick Lamar will prove to be an epic, unforgettable celebration of the impact hip hop has today.
“The Pepsi Super Bowl Halftime Show has become a landmark cultural moment, bringing about some of the most iconic performances over the years – from JLo and Shakira to Lady Gaga to The Weeknd – and we are thrilled to bring together such an incredible array of talented, record-breaking musicians to put on a performance for the ages.”