Alice the G00n is that odd, hybrid kind of entertainer who is an effective mix between a Museum of Modern Art exhibit, and someone with mainstream, commercial prospects on the horizon. You never get the sense anything she does isn’t coming from a place of absolute authenticity, but it isn’t overly sentimental either. In fact, sentimental is about as far as the music videos she’s shot and cut to her songs can get. In some ways, she feels like the female version of Quentin Tarantino, shooting narratives with beginnings, middles, and ends, taking place in seedy underworlds brightly glammed up and sporting a decidedly classical, Clockwork Orange and Lynchian feel.
INSTAGRAM: https://www.instagram.com/alicetheg00n/
This is reflected in the lyrics of the songs themselves, such as those appearing in In Time: Chapter Two. Dealing with a bad breakup, and toxic people, has never felt so satisfying, the ideas of ripping the pink-colored blood out from their jugulars never more beautiful a concept to euphemistically consider than when watching the music video for the song, subtitled The Road Trip from Hell. Part of the fun is Alice the G00n isn’t just an entertainer, she’s something of a brand experience. Her personal website offers copies of her music, merchandise, self-styled reviews, and more.
The kind of style Alice deploys could come across as alienating to some. But in a strange way, especially given the fact she’s responsible not just for the production value but the packaging, music video complementation, and overall marketing campaign, it makes me as a viewer want to get to know her better. What makes her something of a dark and mysterious figure only makes her that much more interesting to watch, and her music that much more interesting to contemplate the meaning of.
Her persona can be goofy and accessible, but always maintains that undertone of macabre. It’s an effective combo, with the trend seeming to be catching on. Her press release reads: “During the release of her debut single ‘CYA,’ alice the g00n spent a total of 14 weeks in the Top 50 of the Mediabase Top 40 Pop chart and reached #2 on the Mediabase Top 40 Pop Independent Artists Rankings and spent a total of 14 weeks in the Top 5. The ‘CYA: Chapter One’ music video is an Official Selection in over 25 international and domestic film festivals.
With ‘In Time: Chapter Two’, Producer/Director alice the g00n continues her visually-arresting journey into short film, and gives new depth to the phrase ‘knife-fight in a phone booth.’ This second installment of episodic music video features taut, frenetic, and darkly-hilarious combat in a Volkswagen Beetle. Subtitled The Road Trip From Hell. ‘In Time’ continues where ‘CYA’ left off: driving out of Corporate Hell and leaving us to ponder the cinematic universe she’s creating. The hulking, skulking antagonist is played with great comedic timing by her Fight Coordinator — former UFC Welterweight contender and Hall of Famer Frank Trigg (Mandalorian, Book of Boba Fett, Barry).”
Chadwick Easton