London’s first ‘indie sleaze’ themed daytime club event will launch later this month.
The Daytime For Heroes event will take place at Camden’s Electric Ballroom on June 22 and will feature DJs from Club NME, Transmission and Panic!, who put the event together. DJs from Alexandra Palace and Bloody Awful Poetry will also be performing.
DJs Jeff Automatic, Mark Beaumont and Kier BAP will be playing hits from ‘00s rock acts such as The Killers, Arctic Monkeys, The Libertines, Yeah Yeah Yeahs and The Strokes. The event will run from 3pm until 8pm. You can buy your tickets here.
“We’ve been getting into day clubbing over recent months and really enjoying it,” said Beaumont in a press release. “It’s amazing to find these wild parties going on in the middle of the afternoon, and they finish up in time to go on to a gig, have a buzzy night in the pub or get an early night. Everybody’s there to dance and you’re never too old for it. London’s indie sleazers, and the sleaze-curious, deserve their own party way before the sun goes down.”
Daytime club events have become increasingly popular in recent years. One high-profile event has been Annie Mac‘s ‘Before Midnight’ club nights, which was launched in 2022 and dedicated to “people who sleep”. Events start at 7pm and finish by midnight.
Meanwhile, Reverend & The Makers‘ Jon McClure, Line Of Duty star Vicky McClure and filmmaker Jonny Owen came together to create Day Fever, a daytime disco celebrating the best chart music “from 1955 to the turn of the century.” Day Fever events have sold out in seven cities nationwide, including Jonny and Vicky’s respective hometowns of Merthyr Tydfil and Nottingham, and they now host their own monthly residency at Outernet in London.
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Daytime club events have also been credited as a way of helping struggling venues. “It breaks my heart to see so many venues closing or struggling,” Jonny told NME in a recent interview. “Venues across the country are contacting us about hosting Day Fever, as they’re currently closed during the day. That’s great if we can help, because venues are important to the social fabric of every town they’re in.”