ArrDee has announced his own lingerie line, ‘ArrdoubleDee’s’.
The Brighton rapper has shared the news of his latest business venture on social media, where he posted a picture of himself surrounded by four models.
“Been working on something different for a minute now,” he wrote. “Glad to announce ArrDoubleDee’s Lingerie is COMING SOON.” No official release date for the line has been announced so far.
Alongside lingerie, the line’s website also promises nightwear, swimwear, accessories and more.
This isn’t the first time ArrDee has dipped his toes outside of music – he has previously launched his own fast food chain, Ugly Chicken, in collaboration with Taster.
ArrDee recently sent shots at the UK rap scene with new single ‘If The Shoe Fits’, which saw him take aim at rappers like Nemzzz because his “hits ain’t charting”, as well as taking a jab at nostalgic rapper Strandz for having one charting song (2023’s ‘Us Against The World’) “but we knew it wasn’t lasting“.
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Previously, ArrDee put out a collaborative single with French rapper Favé called ‘Time’, following solo single ’12AM At Home’, which was released in January this year.
His last full-length record was his 2022 debut mixtape ‘Pier Pressure’, which NME gave four stars: “This concise 11-track project thankfully isn’t overloaded with guest features that come across like contractual obligations. Instead, ArrDee plasters the record with radio-friendly drill beats, quality rhymes and nightclub belters befitting of his character, ensuring that ‘Pier Pressure’ provides a clear snapshot of a rapper very much on the rise.”
Last year, ArrDee also made his film debut in the British gangster sequel Rise Of The Footsoldier: Vengeance. In an exclusive chat with NME, he said he learnt “to try and be in the moment as much as possible” from co-star Craig Fairbrass.
He also told NME that a “big, big project” would be coming soon to follow ‘Pier Pressure’. “We’ve got some big collaborations on this [new] project from in and outside of the UK,” ArrDee said. “I think it’s gonna show a different side of me, in terms of the levels of my artistry.”
There is currently no release date for ArrDee’s next record.