Rina Sawayama has released the music video for her single “This Hell.” Sawayama’s upcoming album, Hold The Girl, drops Sept. 2 via Dirty Hit.
The “This Hell” visual was directed by Ali Kurr.
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In the video, Sawayama dons her cowgirl boots while taking aim at bigots across a variety of settings. Whether she’s in a chapel or out for a night on the town, Sawayama is proud of who she is, and she wants everyone to know it.
Sawayama shared her excitement about working with Kurr in a press release.
“It was amazing to get back together with director Ali Kurr for the video for ‘This Hell,’” Sawayama says. “We always like to tell engaging stories through film together, so this one was about love and community in the face of hatred and dissent.”
Check out the “This Hell” video below.