Chart-topping acclaimed R&B singer/songwriter extraordinaire Kevin Ross new single “Look My Way,” a song about getting the attention of that special person dropped today (1/27/2023).
Ross writes and sings about the thrill associated with the early stages of infatuation and trying to get the attention of that special person to notice you. The song is deeply rooted in the love-struck classic R&B sound with arrangement, harmonies, and melodies. Ross said “Look My Way” is inspired by the Jackson Five’s early recordings.
“Now, it was a challenge because me and Yaahn had to make sure that sonically it wouldn’t sound too retro,” Ross tells ThisIsRnB. “Writing the record was easy but producing it to make it fit the rest of the album was tough. It was worth it in the end.“ And at first, listen, we couldn’t agree more!
The song is layered with harmonious silky background vocals- synonymous with Ross’ unique sound as he sings effortlessly, passionately, and with confidence. The song also has a vibe like something that Silk Sonic would perform.
Ross ‘ “Look My Way” makes it clear that he is willing to do whatever it takes to get this person’s attention as he sings the song’s chorus, “I gotta make you look my way/because baby/there’s a lot of love on this side to give.”
As he continues to dominate and blaze music charts, Ross is solidly cemented as a standard bearer within the music industry. With his own music label, Art Society Music Group (ASMG), his most recent single “Sweet Release” is currently in the Top 10 position on the Billboard Adult R&B Airplay Chart. It has broken the record for the longest run with a No. 1 requested song on Sirius XM’s Heart & Soul in history.
Ross has more than 100 million streams across platforms. He has made an amazing impact and garnered recognition for his work, picking up nominations at the Soul Train Music Awards, NAACP Image Awards, and iHeart Radio Music Awards. Credits/collaborations include artists such as Ty Dolla $ign, Kevin Hart, Ne-Yo, Nicki Minaj, Lil Wayne, Trey Songz, T.I., Tank, Lecrae, and Toni Braxton
Take a listen to Kevin Ross‘ next #1 hit “Look My Way” below, and let us know what you think. Available now on all digital streaming platforms.