Inspired by the hometown cities of each artist on the Dreamville Records’ roster including North Carolina (J. Cole, Lute), Washington D.C. (Ari Lennox), Atlanta (J.I.D, EARTHGANG), New York (Bas), Los Angeles (Cozz) and Chicago (Omen), the other six Jibbitz help to represent the vital role each location played in molding these talented creatives into the Grammy Award-winning and critically-acclaimed artists they are today.
“Dreamville has been a fan of Crocs for a while now and it’s exciting to see what was once a dream grow into such a great collaboration,” said Dreamville Cofounder and Apparel President Adam Roy.
“We always challenge ourselves to design something new and exciting and Crocs gave us the freedom to build a clog we love. When you then add these being available in Amazon stores, Dreamville can really expand our reach and impact more fans than ever before,” said Raeana Anaïs, Director of Design for Dreamville Apparel.