Beyonce and Adidas mutually agree to part ways. She announces a new collection “Renaissance Couture.”
Beyoncé has entered a partnership with the French Luxury brand, Balmain.
According to The Hollywood Reporter (THR), the R&B Icon and Pop diva has parted ways with Adidas after a five-year partnership because of creative differences. According to THR, Beyonce wanted to work on her clothing brand independently.
The announcement of Beyonce’s new partnership was made a day after she appeared on the cover of the April 2023 cover of Vogue France, which showcased photos of Beyonce and models wearing designs from the new “Renaissance Couture” collection. The collection was inspired by Beyonce’s latest album, “Renaissance,” according to THR.
In an Instagram post, Beyonce’ thanked French Luxury House Balmain’s creative director Olivier Rousteing for bringing RENAISSANCE to life in couture, Designing alongside you was freeing-thank you for allowing me to celebrate the human form, to take artistic risks, to push boundaries and to freely express myself.”She went on to thank the Vogue France Team writing “thank you for trusting in our vision and sharing it with the world.”
Click on Olivier Rousteing to check out some of the stunning Renaissance Couture collections.