Home sweet home.
Come home with Jack Harlow in his new music video, “They Don’t Love It”.
Directed by Eliel Ford, Jack puts on for his hometown while making a few rounds around his stomping grounds of Louisville, Kentucky. He hitches a ride in a back of a pick up truck, hits up Carmichael’s Bookstore, and a few of his former schools.
“It’s not that crazy anymore, my city used to a come up /Bryson, Jack, Gee, James is up next,” he raps from outside the area mall and a family cookout with family and friends. “The rest is up to me, these lames is upset / My peers get upstaged, the fans are obsessed / My city is upcoming, its people are oppressed.”
“They Don’t Love It” is one of the ten tracks off Jack Harlow’s third album, Jackman, which he unexpectedly released last week.