Beyoncé’s new Ivy Park campaign is so icy.
The singer has tapped Gucci Mane to front Icy Park, the latest drop in her adidas x Ivy Park collection. The size-inclusive line features apparel, footwear, and accessories that combine “alpine-inspired elements with classic streetwear references,” according to WWD.
In the teaser video, Gucci keeps his face hidden while donning a wintery wardrobe including robe, metallic puffer jacket, and plenty of ice. The East Atlanta Santa also shows off his all-white Ivy Park drip and new Super Sleek Boot in a photo from the campaign. Bey continues the all-white theme while seated on a ski lift in her promo image.
Along with Guwop, the Icy Park campaign features Hailey Bieber, Kaash Paige, and models Akesha Murray, Shi Gray, and Kyla Coleman.
This marks the third iteration of Bey’s Ivy Park collection. The first Ivy Park collection under adidas debuted in January 2020.
Beyoncé recently gifted Gucci and his wife a Tiffany & Co. silver fork and spoon to celebrate the birth of their son, Ice Davis.