Sometimes, it’s not the glitz and glamour, the new job, the swish holiday, the concert, or even a lavish meal out. It’s the smaller moments: waking up to a summer breeze, smiles from strangers, laughing until it hurts, family, music, a night in watching your favourite TV show, or simply going for a walk. Every now and then, we need a reminder to honour those glimmers of joy, and Reigns’ fierce new single, ‘Blessed’, does exactly that.
Boasting a bold fusion of classic soul and raw, cutting-edge vocals wrapped in a slick pop gloss, ‘Blessed’ feels like the perfect next chapter in the soul singer’s rise, coming hot on the heels of her breakup bop, ‘Heels Running’. This time, she’s throwing a full party for one in song form, celebrating gratitude and leaving listeners with a strong message to seize the day – however eventful or uneventful it may be.
That being said, Reigns loves to dress up for a bit of self-love, and she’s encouraging listeners to do the same. In the music video, she gets a complete makeover courtesy of Blue Tit London, swapping her signature blonde waves for candy-coloured pink and capturing that undeniable feeling of a fresh “do” that makes you feel totally reborn. Fun, fearless, and relatable, it’s girlhood in a song.
Best of all, Reigns is celebrating entirely on her own – back at her apartment doing chores. Because what could be better than your own company? You don’t always need to head out on the town to enjoy yourself, and that is precisely what ‘Blessed’ embodies.
Featuring bold lyrics like “your dust is gold”, and “be loud, not small”, Reigns champions individuality and encourages listeners to embrace themselves unapologetically. It’s a message that has become increasingly central to her music, delivering empowerment through personality, humour, and honesty rather than preaching.
Releasing amidst her UK tour supporting The Wanted 2.0, Reigns is continuing her unstoppable rise with ‘Blessed’. Count your blessings, live in the moment, and keep your eyes on this soul-pop star as she goes from strength to strength.
Watch the music video for ‘Blessed’ below, and stream and download the new single here.
