The global music business has never offered artists more ways to reach an audience. Making a sustainable living from that audience is another matter entirely.
FENIX360 believes that gap is ready to be disrupted.
This week, the Singapore-headquartered creator platform is putting that philosophy on a global stage with“Streaming Reimagined,”an ambitious international initiative combining live entertainment, technology, direct-to-fan engagement and new revenue opportunities for artists across the world.
Rather than introducing the initiative through a conventional technology launch, FENIX360 is turning it into a worldwide celebration of creators — beginning in the heart of New York City and expanding across thirteen countries.
The festivities kicked off August 25 in Times Square, where FENIX360 partnered with the inauguralWonder Games, produced byWonderama, one of America’s most enduring children’s television brands. Hosted byDavid Osmondalongside actress and social media personalityMcKenzi Brooke, the event brought together live music, esports, creators and entertainment against one of the most recognizable backdrops on the planet.
But while New York was celebrating, another important piece of FENIX360’s strategy was unfolding thousands of miles away.
At India’sAll About Musicconference in Mumbai, FENIX360 and digital music platformGaanaunveiled the next stage of their partnership: an integrated artist social feed and a collection of direct-to-fan monetization tools scheduled for a broader rollout during the fourth quarter of 2026.
The potential scale is significant. The collaboration gives FENIX360 access to Gaana’s enormous music audience, with more than 40 million monthly visitors consuming content across more than 20 regional languages.
For artists, however, the size of the audience is only part of the equation. FENIX360’s larger pitch is about what happens after an artist reaches those fans — and how much of the resulting economic value actually reaches the creator.
That question sits at the center of “Streaming Reimagined.”
FENIX360 argues that the traditional streaming economy has left too many musicians generating enormous numbers of plays without generating enough income to sustain their careers. With some streaming economics amounting to only fractions of a cent per play, even impressive audience numbers don’t necessarily translate into financial independence.
Allan Klepfisz, Founder, Chairman and CEO of FENIX360, believes that model needs to change fundamentally.
“Empowering artists with disruptive technology is long overdue,” Klepfisz said. “Creators have been told that a fraction of a cent per stream is the best the industry can do, which is not true. We are cutting out the middlemen to level the playing field for creative artists. It is time for the creators to own their own distribution.”
FENIX360’s answer is to build an ecosystem around the artist rather than treating streaming as the entire business.
Through its standalone app, the company says artists can receive70% or more of revenue generated through the platform, including advertising, while gaining multiple additional ways to monetize their relationship with fans.
Those opportunities extend beyond music streams to subscriptions, merchandise, ticketing, advertising, commerce, collectibles, NFTs and private fan experiences.
Just as important is the infrastructure surrounding those revenue streams.
FENIX360 is developing a collection of professional tools designed to give independent creators capabilities traditionally associated with labels, management companies and large entertainment organizations. They include custom apps and websites, geo-targeted fan communication, centralized social-media management, touring resources and marketing technology.
Artificial intelligence is also becoming a major part of the company’s strategy, with patent-pending technologies includingAI4AI, GigBooker, Harmony AI, InstApp, TourBooker and RPMdesigned to assist artists across different parts of their careers.
The scale of the company’s ambitions becomes even clearer onAugust 27, when “Streaming Reimagined” expands into an international broadcast featuring artists and events connected across13 countries.
The global program reachesMumbai, New York, Los Angeles, Nashville, Munich, Tokyo, Rome, Melbourne, Singapore, Sweden, Jamaica, Costa Rica and Zimbabwe, transforming what could have been a traditional product launch into a coordinated international showcase.
Among the featured participants isthree-time Grammy Award-winning composer Ricky Kej, who will contribute a special video and song release to the worldwide event.
The broadcast also connects FENIX360’s commercial mission with philanthropy.
The August 27 event will encourage support forTeen Cancer America, founded by Roger Daltrey and Pete Townshend of The Who, as well asCreative VisionsandShare and Care.
That charitable commitment is set to become more formal onAugust 31, when the company introduces theFENIX360 Artist Trust.
International concert promoterHarvey Goldsmith CBE, whose career includes his legendary role in Live Aid, will chair the organization. The Artist Trust is being established with a mission to support artists while directing resources toward charitable causes.
Meanwhile, FENIX360’s corporate ambitions are moving just as quickly.
With headquarters in Singapore, the company is preparing for broader expansion throughout theUnited States, United Kingdom and Europe, while pursuing additional distribution relationships internationally. FENIX360 says its artist ambassador community has already grown beyond7,000 creators, and the company is targeting aNASDAQ listing in 2027.
What makes “Streaming Reimagined” interesting isn’t simply another streaming platform entering an already crowded market. It’s the larger idea behind it.
For years, technology companies have competed primarily over who can deliver more content to consumers, faster and more conveniently. FENIX360 is asking a different question:What if the next major evolution in streaming isn’t about the listener at all — but about giving creators greater control over the business happening behind the stream?
That is a far bigger proposition than launching another music app.
And with events stretching from Times Square to Mumbai and across thirteen countries in a matter of days, FENIX360 clearly isn’t interested in introducing that proposition quietly.
The company is betting that artists are ready for a different deal — and that millions of creators around the world may be ready to bet with them.
Visit Streaming Reimagined by FENIX360:
https://fenix360rising.swigit.com